our business

Nuvance (Pty) Ltd is a supplier of high-quality vegetable seed, professional services, and grower support across Southern Africa. Nuvance is owned by Dutch-based Bejo and offers its clients the latest advancements in the vegetable seed industry.

vision and mission

Our objective is to embrace diversity as an essential component in the way we do business and afford a respectable work culture and environment for our employees and stakeholders. Nuvance strives to be an innovative and reliable supplier of high-quality seed, advice, and professional services within the vegetable seed value chain in Southern Africa. Thus, serving a growing demand for healthy produce.

our history

In 1947 the Klein Karoo Co-operative was established in Oudtshoorn, South Africa. With access to well-developed seed cleaning lines in both Oudtshoorn and Brits, the business expanded into vegetable seed production in 1990. In 2003, Klein Karoo Seed Marketing, a subsidiary of the Klein Karoo Co-operative was founded.

As exclusive distribution and marketing agreements of hybrid vegetable seed with recognized international seed companies were secured, Klein Karoo Co-operative took the business decision to sell 100% of its shares in Klein Karoo Seed Marketing to Zaad Holdings in November 2013.

In October 2018, the vegetable seed division within Klein Karoo Seed Marketing was separated into a new entity (Nuvance) to ensure specific and focused attention to this business and market segment.

In July 2020, Nuvance was acquired by Bejo, an internationally leading company specialized in the breeding, production, processing and sales of quality vegetable seeds. With an assortment of some 50 crops and more than 1,200 varieties, Bejo offers a complete programme for all markets and a wide range of climates. The Dutch family company has expanded over the years in an organic, ongoing process, shaped by interaction between growers, dealers, supply chain partners and its own employees With operations in more than 30 countries and over 1,800 employees, we are dedicated to offering the best service and developing the best vegetable varieties for the present and the future - Exploring nature never stops.

our clients

Recent socio-economic changes across the African continent are driving a growing demand for locally produced, high quality, healthy food. With their combined expertise and resources, Nuvance and Bejo have an excellent team in place to respond to these developments. By supplying the highest quality seed of varieties well adapted to local growing conditions, by working with growers, sharing agricultural knowledge and, improving logistics, both companies are confident they can contribute significantly to vegetable production. Bejo and Nuvance are committed to ensuring the sustainable success of the growers, who in turn play a vital role in reaching the goal of African food security.

Together with our customers and partners we actively explore market opportunities and innovative research methods. We stay close to nature to develop the best vegetable seeds so growers around the world can harvest healthy, flavourful varieties for consumers to enjoy, today and in fifty years’ time.

our service

Nuvance is a well-established South African seed supplier with extensive expertise in Sub-Saharan Africa, ‘proudly in Africa for Africa’. As Nuvance we strive to make a difference on the farm. We therefore do not only focus on the supply and sale of seed, but follow a holistic approach whereby we offer only the highest quality vegetable seed whilst sharing our knowledge and cultivation advice with clients.

our product

Mutually beneficial relationships with our partners are vital to our existence. Solid relationships with our suppliers also afford Nuvance the opportunity to present our clients with a broad product range. Besides the comprehensive vegetable assortment from Bejo, Nuvance also offers professional vegetable seed from De Groot en Slot as well as selected Seminis (Bayer) varieties in South Africa and certain SADC territories. With Nuvance’s seed- and service offering, we contribute towards the sustainability of our clients’ business who in turn play an integral part in reaching the goal of food security.

research and development

Through our partnership with Bejo who continuously invests in research, we never stop actively exploring all new technologies. The more we learn about plants, right down to the DNA level, the more able we are to develop new varieties faster and more accurately than ever. This means varieties with even better growth characteristics that are well suited to sustainable farming. And it results in crops that meet growers’ needs and vegetables that appeal to consumers. All registered and commercially available Bejo varieties were obtained by using traditional plant breeding methods. Bejo has no genetically modified varieties available for commercial use.


  • SANSOR (South African National Seed Organization)
  • SGASA (Seedling Growers Association of South Africa)

our team

The Nuvance team consist of highly motivated and professional experts that service the vegetable seed industry with a large footprint and root to market throughout the SADC region.